04 Feb 2021: Country music star Morgan Wallen uses N-word, gets heavily panned
Rising country music star Morgan Wallen has suffered a catastrophic depletion industry-wise after a video broke on news portal TMZ on Tuesday night, showing him using racial slurs.
His recording label Big Loud Records took an action immediately after the video surfaced and published a statement suspending his contract indefinitely.
Republic Records, another label which Morgan has co-signed, supported Big Loud's action.
Sunday night: Incident: Wallen pokes a woman passerby, she ignores him
"Such behavior will not be tolerated," said Republic Records, in its reaction.
The video, which was captured by one of Wallen's neighbors, shows a heated conversation between the singer and another person.
The Sunday night incident happened when the Whiskey Glasses singer was returning from Nashville with his friends.
He is seen disturbing a woman passer-by on his driveway, and she ignores him.
Wrong move: The singer hurled the N-word, a globally panned racial slur
That's when the 27-year-old, referring to his accomplice, said, "Take care of this p****-ass mother******...this p****-ass n*****."
Unsurprisingly, Wallen is facing major backlash for using the N-word, a globally panned racial slur.
Cumulus Media, a top radio company, soon sent directives to its 400-plus radio stations writing: "Effective immediately we request that all of Morgan Wallen's music be removed from our playlists without exception."
Censor: Spotify, iHeartMedia, SiriusXM take action; fellow country star bashes him
Other US radio giants like iHeartMedia, SiriusXM, CMT, Pandora and Entercom united to ban Wallen for now.
Spotify too stripped his music off the 50 top Hot Country songs playlist and Apple Music Country removed him and his tracks from its home page.
Tweeting about the issue, country star Maren Morris said, "We all know it wasn't his first time using that word."
Fact: It actually IS representative of our town, says Morris
Apology: Want to sincerely apologize for using the word, says Wallen
Wallen, who had been ruling past few weeks of Country music chart with his album Dangerous: The Double Album, said, "I'm embarrassed and sorry."
"I used an unacceptable and inappropriate racial slur that I wish I could take back. There are no excuses to use this type of language, ever. I want to sincerely apologize for using the word. I promise to do better."