India’s second lunar mission, Chandrayaan 2 entered the Moon’s orbit today, August 20, 2019. Greetings poured in online, lauding the achievement of the Indian Space Research Organisation (ISRO). People in India are in their celebratory mood. And famous condom brand Durex India too joined in the celebration with a quirky ad. While congratulating ISRO’s achievement, the brand tweets, “Almost There? Extend the Excitement”, and their creative ad has once again impressed Twitterati. Hundreds of likes and comments flooded in as the picture is going viral on the social media platform. Chandrayaan 2 Enters Lunar Orbit Successfully, ISRO Completes Tricky Operation Ahead of Moon Landing.
Durex is ruling the internet lately with their creative marketing strategy. Whether it is a regular festival or a viral moment or even in India’s achievement like this, the condom brand has never failed to impress its customers. Breaking the traditional definition of “advertising” Durex has become popular to go all out to make their point, subtly but sarcastically. In the recent tweet, the condom brand writes, “Enjoy the ride!”
View Pic of Durex India Ad:
— Durex India (@DurexIndia) August 20, 2019
While a section of Twitter is impressed by the creativity, a few of them disliked the ad. They pointed out that Chandrayaan is a very prestigious mission for India and its use in the Durex condom ad is distasteful.
A Section of Twitter Trolls Durex India:
— Abhijeet shinde (@imabhishinde_7) August 20, 2019
Not good linking the prestigious mission of the country with your cheap ad
— अक्षित मेहरा 🇮🇳 (Akshit Mehra) (@AkshitM3hra) August 20, 2019
Meanwhile, ISRO reported that the spacecraft would touch down on the Moon’s surface on September 7, 2019. On September 2, the Vikram lander will separate itself from the orbiter. With the mission, India will become the fourth country after Russia, the US and China to land on the Moon.