Cinema halls to soon screen short film on organ donation awareness before every show

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Cinema halls to soon screen short film on organ donation awareness before every show

The one-minute film- 'Back To The Future' starring Naseeruddin Shah - will sensitise people on the issue across the country.

Cinema halls will soon screen a short film on organ donation before every show. The National Organ & Tissue Transplant Organisation (NOTTO) has sent a proposal to the Union health ministry for an approval to screen the film before the national anthem is played at movie halls.

The one-minute film- 'Back To The Future' starring Naseeruddin Shah - will sensitise people on the issue across the country. NOTTO director Dr Vimal Bhandari told Mail Today, "The idea is to make people aware about the need and importance of organ donation in our country. We have sent our proposal to the health ministry and are waiting for their approval. For the past one year, we have been working on this project. Like no-smoking advertisement is screened before a show, health ministry's advertisement/movie is based on organ donation pledge."

Mukhi Media Production, which has made this movie, had approached the NOTTO, said Dr Bhandari. While promoting organ donation in the movie, Shah says, "I pledge to donate organ, Zindigi Zaroor Milegi Dubara, NOTTO ke sath, NOTTO ke dawara."

One organ donor can save up to eight lives by donating heart, two lungs, pancreas, two kidneys and intestine.

"We have a waiting list of 100 patients for kidney transplant in cadaveric donation. There is a waiting list of about 40 patients in live donation," said Dr Anup Kumar, head of renal transplant department at Safdarjung Hospital.

Dr Bhandari said: "Lack of awareness, religious beliefs and superstition that body would be mutilated during organ retrieval process are some of the reasons family members refuse to give their consent for organ donation of their brain dead relative," he said.

To break barriers, the Union health ministry has now brought 10 spiritual gurus under one platform to encourage people to pledge parts of their bodies.