CES 2019: LG Rollable OLED TV Rivals Samsung’s 75-inch MicroLED TV

With the Consumer Electronics Show (CES) kicking off in Las Vegas this week, 2019 is off to an exciting start.

This is the first big tech event of the year and giants like LG and Samsung have thrown an open challenge to the industry with their innovative televisions making it to various markets by end of 2019 or early next year.

While consumers in India are still getting the hang of big screen television, the world is quickly moving to the televisions that roll down when not in use, and even cover up the entire wall in your living room (no, really).

Here’s a look at how LG and Samsung plan to rival each other with their products in the next 12 months or so.

World’s First Rollable OLED TV

LG Electronics (LG) has unveiled the world's first rollable OLED TV in which the screen retracts into a box when not in use.

Built on a concept unveiled last year, the 65-inch Signature OLED TV R will be available this year for sale, the company announced on Monday at the CES. LG claims the TV can transform itself to offer three different viewing options – Full View, Line View and Zero View – for customers.

Full View delivers a large-screen viewing experience, revealing the full extent of contrast, depth and realism.

What the Rollable OLED TV from LG looks like. 

Line View allows the TV to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. While in Zero View, all 65 inches of the LG OLED TV is hidden from view, getting tucked up in the base, the company says.

Users can use their voice to get things done with Amazon Alexa, or else you can rely on support from Apple AirPlay 2 and HomeKit, making Siri a viable voice assistant to control the TV’s functions via voice.

Samsung Goes for MicroLED

If LG had rollable TV to show off, Samsung decided to up the ante with probably the first in the market to make use of MicroLED screen technology.

According to Samsung, MicroLED eliminates the need for colour filters or backlight, with better durability and effectiveness and ensuring power consumption to a minimum.

"“MicroLED technology delivers incredible definition, without restrictions to size, resolution or form. It is a self-emitting TV with micrometer (µm) scale LEDs – which are much smaller than current LEDs, and serve as their own source of light.”" - Samsung India

After showcasing its MicroLED prowess in a 146-inch screen last year, Samsung claims to have outdone itself in 2019 by equipping the tech on a smaller 75-inch screen.

"“This technology offers flexibility in screen size that allows users to customize it to fit any room or space. By adding Micro LED modules, users can expand their display to any size they desire.”" - Samsung India

The bezel-less screen technology gets a new avatar. 

But the most intriguing part is that Micro LED can support everything from the standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1. This is also a screen feature that comes devoid of bezels, eliminating the need for borders as well.

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