Centre’s scheme 'Umeed' gives new lease of life to rural Kashmir women amid COVID

Pulwama (J&K), May 27 (ANI): Amid the COVID-19 lockdown, the Jammu and Kashmir Rural livelihoods Mission known as 'UMEED' has got a new lease of life for several rural women by providing them a platform of Self Help Group (SHG). This year, the SHG forayed into branding and marketing sanitisers, bathroom cleaners, and other disinfectants. The women, who are a part of the SHG, have started to eke out their living amid the pandemic. Over 20 women from impoverished families of Ladhoo Pampore village of Pulwama district in South Kashmir have started a SHG for branding and marketing cleaning reagents to fight COVID-19 and generate income.

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