CEAT Safety Handle Grip Pepper Spray Will Make Scooter Riding Safer For Women
Women safety is one of the major concerns right now in India and CEAT has come up with an innovative product to empower women of our country. In a bid to make women scooter riders more confident and safer on Indian roads, CEAT, one of the leading tyre manufacturers, has launched CEAT Safety Grip for women. The handle grip pepper spray can be fixed in accelerator throttle for quick access. With this innovation, CEAT has taken their motto- making mobility safer and smarter every day to a next level.
They have also come up with an ad to create the awareness about the product. The ad showcases disturbing statistics of crimes against women and women safety issue that has been plaguing in India. The video also shows how women need to take the charge of their own safety during the times of distress.
Check out the video here:
Mr. Nitish Bajaj, Sr. VP – Marketing, CEAT Ltd. told AdGully, “CEAT has always stood for safety and, we have developed this concept to empower women riders while making them feel safer and more confident on Indian roads. CEAT Safety Grip is a step towards creating a safer environment for women, and going forward we wish to come up with many such initiatives in an effort to make mobility safer and smarter for every Indian.”
The product is available for purchase on Amazon at price of Rs. 499/-. The pepper spray currently is compatible with Honda Active Scooters. The company has also filed a design application patent for their path-breaking product. The firm looks forward to customizing the design for other scooters as well as per response from the market. What are your views on this new product? Let us know in the comments below.