According to Anant Goenka, Managing Director, CEAT Ltd. “The third year of the award saw an overwhelming response by the fraternity and it encouraged us to continue with our efforts to honour the true achievers of Indian road industry. We are proud to announce the third edition of India Road Transportation Awards.” Goenka, further added, “The road transportation in India is in an era of unprecedented change. Millions of people and businesses rely on an extensive, inter-related road network and the industry has been the back bone of the economy of our country. This initiative is an effort by CEAT to help the industry stakeholders view this industry in a new light and bring out facets of the industry in terms of excellence that has never been focused on.”
In June 2009, CEAT embarked on a journey to help in transformation of the road transportation industry. With this objective in mind, initiatives like CEAT PRO for the fleet owners to help them better their businesses and reduce operation costs. It is an interactive platform that gives the fleet owners access to best practices and ideas across diverse areas of the trucking sector were given shape to. From this platform CEAT India Road Transportation Awards were developed, with the aim of recognizing the transporters who have contributed immensely to India's development story.