Caratlane launches virtual jewellery try-on app

Indo Asian News Service

New Delhi, Aug 20 (IANS) Women can now try out thousands of jewellery pieces with 3D virtual jewellery try-on app.

On Thursday, online jewellery retailer CaratLane launched the CaratLane app that delivers a 3D virtual jewellery try-on experience. The app uses cutting edge facial recognition technology and 3D imaging technologies to provide a life-like immersive try-on experience.

The CaratLane App will enable customers to discover thousands of jewellery designs, try-on earrings and buy them. This would be shortly followed by try-on features for other products soon.

"We want to help our customers discover the perfect piece of jewellery that is right for them. With the CaratLane app they will be able to browse through 1000s of earrings and see exactly how it would look on them, before deciding to buy.

"They can also share their favourite looks on Facebook, WhatsApp and Twitter. We believe that the app by itself will be an addictive experience for women and that it will transform the way jewellery shopping is done in India," Mithun Sacheti, co-founder and CEO of CaratLane, said in a statement.