1 / 10

These are Canada’s most trusted brands

No. 10: WestJet
Last year’s rank: 54

These are Canada's top 10 most trusted brands

Outdoor recreation retailer Mountain Equipment Co-op is Canada’s most trusted most brand, according to new research out of the University of Victoria.

The Gustavson Brand Trust Index asked 6,560 Canadian consumers to score nearly 300 companies on in the categories of performance, social equity and advocacy.

More specifically, participants were asked for their perceptions of brands trustworthiness, integrity, social responsibility, product performance, how they interact with customers and if they would recommend them to others.

Click through the gallery to see what other companies cracked the top 10.