As 'Baahubali 2' roars at the box office, the real Baahubali of the showbiz is online ticket portal BookMyShow which has raked in over Rs 17 crore for just booking your tickets. With an unmatchable theatre reach across smaller cities as well, BookMyShow boasts of selling 12 tickets per second for 'Baahubali 2'.
"Rajamouli script has been phenomenal and any good script will see the fantastic result. For the first time the sequel is better than original and everyone wants to know 'Why Kattappa Killed Baahubali' and that's why its driving the frenzy. We have already crossed 3.5 million tickets and over the first day we sold over a million tickets and its broken all sorts of records," said Ashish Hemrajani, CEO of BookMyShow told India Today.
From the comfort of your home, is how Ashish describes BookMyShow's success which has seen a phenomenal high with pre-bookings showing a 350 percent surge compared to 'Baahubali 1'.
"Millions of movie buffs across the country have bought Baahubali tickets with the comfort of sitting at home, and getting a 2D bar code and go and scan it. Long gone are the days that you have to stand in a line at box office, look at a pigeon hole and have a certain time for box office window to open. We have been able to revolutionise the way tickets are sold in this country over the last 18 years and this is really the proof of the pudding. It is a great joy to see so many people buy tickets online and see them catch their film, it is gratifying," said Hemrajani.
Ashish is leaving no stone unturned to capitalise on his business model. From a basic 'booking fee' of Rs 50 for each ticket, he has expanded to offer food and beverage options.
"We have partnerships with banks and credit card companies and its phenomenal to see that partnership grow over period of time we also try to give food and beverage along with ticket sales," he said.
So have the consumer habits changed for online ticket sales?
"For Indians as e-commerce has grown, as payment systems have improved internet connectivity and mobile is in reach of more and more Indians. Consumer habits are changing and big movies like Baahubali see more advanced sales but period has become shorter. People buy now last minute and on the day for last minute and 4 hours before they want to go to the movie so mobile ticketing has become a mainstay for booking movies. It's phenomenal to see that partnership grow over period of time to get people to change their habit. They now like go for night show or weekday show," adds Ashish.