The Boldest, Buzziest Swimwear Brands for This Summer

Marina Liao, Taylor Ayers
Photo credit: Gallery Stock

From Marie Claire

Summer is around the corner, which means lying out in the sun at a beach, the park, or—for the city dwellers among us—a rooftop. For these activities, you need a cute suit. And like clockwork, brands that carry swimwear and vacation pieces are releasing their latest styles to help us ring in the warm weather. You'll find the best of this season's trends below, from flirty florals, earthy tones, high-waisted bottoms, underwire barrettes and beautiful textured suits. With such a wide array of new choices, it's hard to resist buying yet another swimsuit.

Eberjey

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Inspired by an escape to an unspoiled paradise, this collection invites you to spark your adventurous spirit, awaken your playful heart and get lost in the midst of time. Breezy and sophisticated resort pieces take you from beach to alfresco dining. Timeless swim silhouettes focus on quality, with clean, figure-flattering cuts in smooth, comfortable fabrics and rich textures.

Ephemera

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This season, Ephemera is referencing the feeling of the golden light, the dusty earth and the blue coastlines of the region, juxtaposed against iconic cultural references from the time: music festivals, flower power, free love, and Californian skate and surf culture (think longboards and vintage Hawaiian shirts at Venice Beach). The brand was inspired by the nostalgia and simplicity of endless summer days from another time.


Fella

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Having sourced three original vintage Italian prints from the '60s (two floral, one check), this collection is an ode to the romantic, past and present coastline and beaches of Europe. Continuing with their signature Romeo textured fabric and introducing the latest Pique textured fabric, this collection features acetate tortoise loop accessories in another nod to the '60s.

Frankies

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This collection is intended for the girl who wanders off the beaten path. She does things differently, exotically, and fearlessly. This season, you'll find lush shades and bold cuts.

Hunza G

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The concept for this collection? To capture the timeless aesthetic that transcends genres. fashion movements and fads, and is defined only by its own elegance. style and confidence. Hunza G uses a new type of crinkle fabric that has a shimmer to it, and this shimmer crinkle gives all the tones a new depth that complements the earthy neutral tones used in this collection.

Indigo Swimwear

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Created in California, but manufactured in Bali, Indigo Swimwear’s beach-babe designs are both stylish and committed to giving back to the waters in which we swim in. All suits are made using 100 percent regenerated nylon and ECONYL yarn—made from old fishing nets and ocean waste. Plus, for each suit manufactured, a percentage goes to beach cleanups in Bali through R.O.L.E Foundation's "Zero Waste to Oceans" Initiative, and a percent of each suit sold goes to local beach cleanups in California through the Surfrider Foundation.


Jade Swim

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These pieces are carefully crafted from luxe fabric, with shape-retention technology to smooth and sculpt the body. UV protection and resistance to chlorine, suntan lotions, and oils ensure long-term wearability. This collection features an assortment of brights, giving this season a tropical feel with a mix of sorbet colors in the ribbed collection. The colors are inspired from exotic locations and adventures, and the colors serve as the perfect foundation for vacation layering.


Juillet

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The brand's Isabel Collection was shot on the idyllic Italian coast. "Isabel" introduces a expanded range of silhouettes, embracing understated neutrals, luxurious eyelets, and ditsy florals. This collection elicits a subtle, bohemian and feminine feel.

Marysia

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Marysia cites the sea urchin as a source of inspiration. This collection looks to the various species to inform a softer, more muted palette, along with two new prints. The dresses offer transitional pieces that feel at home on the beach or out dancing, depending on the accessories. It's a nod to Marysia’s personal style, where creating a minimal wardrobe with a few standout pieces per season is the objective.

Onia

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Highlights from the women’s line include the debut of several new offerings, including shimmering pearlescent detailing that sparkle in the water; they appear on an O-ring French bandeau bikini and a delicate buttoned one-piece. The Riviera theme continues with florals paying homage to the gardens of Provence, but made modern using photo-reel prints. There are also styles in jacquard weaves, ruffled edged tops, and crisp seersuckers.

Oseree

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Elegant one-piece, bikinis and two-pieces swimsuits made of high-waisted culottes, triangle bras and color-black bralettes with contrasting piping, pearl details, large puff sleeves and rhinestone fringes, recall the '70s—a decade in which the modest 1950s costume turns into a rich and flashy cult object.

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