My fellow columnist Deepak Shenoy is a cheap guy. He's supposed to write a finance column - sober, straightforward, and professional - but he is funny when he does this. This is outrageous. The humour is supposed to be left to me and Anand Ramachandran. As Majikthise and Vroomfondel put it, "Demarcation, that's the problem!"
To show Deepak that he can't just walk into rigidly defined areas of humour without facing the consequences, I am retaliating with a column about finance. Specifically, I am going to rant about the worst thing about insurance today.
The worst thing about insurance is not that the regulator is mildly clueless. It's not even that insurance companies insist on selling you ULIPs where you don't see your money again for ten years. It isn't even the compulsory medical test (with twelve hours fasting!) that you have to endure to get life insurance.
It's the advertising.
In the good old days, insurance ads used to play on your insecurities. They used to tell you that evenRead More »from Kids These Days