There was time when people would swoon over ramp models, but over the
years the magic seems to have faded. Industry insiders agree that the
image of supermodels has diminished due to overexposure.
'I agree the image has somewhere faded away, and partially because
there are so many new faces that look great all the time now. There are
so many institutes that focus on grooming, bringing the X factor in the
limelight and giving a platform to showcase it,' Yana Gupta,
model-turned-actress, told IANS.
'Models like Milind Soman, Madhu Sapre, Dino Morea, Aishwarya Rai,
John Abraham Sushmita Sen made it big and had a longer shelf life in the
industry contrary to existing models,' Yana added.
Echoing the same sentiments, new generation model Sahil Salathia, who
is a contestant on MTV's lifestyle show, 'Eristoff MTV MF101', said:
'The (supermodel) concept is no more alive. Ten years down the lane, the
whole era of Madhu Sapre, Milind Soman has vanished. The craze and
excitement at that time for models was exceptional, just comparable to
that for actors and actresses.
'But now they have become so approachable that their value has seen a visible downslide,' Salathia added.
Milind Soman himself claims that in his time they had monopoly on the business.
'I think models were big and were much better 'in my days' - we had a
monopoly on the business. Which now has become a regular and not so
hyped profession. People used to get crazy after models just like for
actors in the industry,' Milind Soman told IANS.
'These days the profession has become so approachble that any
individual who looks decent and has a good built can get a portfolio
clicked and make it big in the industry. But the fact is that this
approach has made it common, earlier it was not so much over exposed and
this is one of the reasons which puts it down,' said Yana Gupta, who
proved her dancing mettle in the industry with item song 'Bijli Giri'.
Milind maintains the scope for male models has widened with increasing number of fashion weeks.
'More work, more designers, more clothes, more buyers today than ever
before, so the whole business is booming, and menswear and male models
will not get left behind,' Milind added.
'Fashion weeks are not a big high for a male model because they can't
rely on such fashion weeks for their survival. If male models want to
grow, they need to do something substantial to support their families.
For women it is an extra add on, but for men it is the total sum that
they earn if they are totally dependent on such fashion weeks,' Salathia
Yana observed that models these days lack a hold on the audiences.
'The hold of models earlier used to be irresistible, their
personality had such a strong impact which even till date is alive even
if they don't do much work now; but their place is still the same. When
you think of Milind Soman or John Abraham they are in a different
league, they have some kind off different energy in them,' said Yana.
'It is difficult to find a person like that, it is not only about
looking great - but one needs to have certain kind of strength in their
personality. So may be... may be those people are not there anymore,'
(Manpreet Kaur can be contacted at firstname.lastname@example.org)
For more stories from People, click here.