The other day, Atlantic magazine featured a story that called out the gulf between what readers read, and what they say they want to read. Here’s what the magazine found:
Ask audiences what they want, and they'll tell you vegetables. Watch them quietly, and they'll mostly eat candy.
If we asked you what you wanted to see on Yahoo, you’d say ‘More hard news stories, more stories on economics and finance, less of this stupid Bollywood fluff’. And then you’d scroll through the lead carousel on our front page to see what Aradhya Bachchan has been up to lately.
I don’t mean you. Of course I don’t. You are a good guy – a reader who demands more of his nutritive intake than just popcorn; who demands more of his media intake than just fluff. After all, you did click on this link when there was a tempting Bollywood slideshow immediately adjacent.
No, you are the good guy here – the Atlantic was talking of all those other fellows. And it is not their fault, either – blame it on neurons. TheRead More »from A river runs through it