Isuzu is betting big on India as an emerging pickup truck market. The company, which has recently launched the D-Max pickup in India, is currently building a new plant in Sri City with an investment of Rs 3,000 crore. In an interview with Clint Thomas, Isuzu India EVP and and Deputy Managing Director Shigeru Wakabayashi spoke about the company’s expansion plans and the future of pickup truck market in India.
How do you see India as a market for pickup trucks?
Our target customers for pickup trucks are farmers and small business owners. Currently, 40% of fruits and vegetables are being wasted during transport. If farmers can bring them directly to the market in their own pickup trucks, the wastage can be significantly reduced, thus bringing commensurate economic returns to the farmers.
In countries like Thailand, it’s very easy to get a small business loan to buy pickup trucks and that trend is coming to India soon. An Isuzu D-Max customer in Madurai used to spend Rs. 20,000 monthly onRead More »from India will be the biggest pickup truck market by 2023: Shigeru Wakabayashi