Tamil Nadu BJP president Tamilisai Soundarajan has said some scenes in Vijay's big Diwali release - Mersal - show GST and Digital India in a bad light.
She accused the veteran actor of reflecting his political ambitions through such scenes.
Mersal opened today, and according to trader estimates, it has earned over Rs 31 crore.
'Ilayathalapathy's' ('Leader of the youth' in Tamil) fans have been asking him to enter politics. In some places, Mersal posters where placed on stages resembling the Tamil Nadu secretariat.
The film faced roadblocks from the Animal Welfare Board of India, but it gave the film a No Objection certificate just days ago.
This isn't the first time Vijay has courted controversy. In 2013, there was a 'cold war' between the actor and the then-chief minister J Jayalalithaa. Permission wasn't granted for the release of his movie Thalaiva (or 'leader') Sources said the title was seen as Vijay's attempt to project himself as one - and that Jayalalithaa didn't like that.
"He (Vijay) has political ambitions. But he will surely come at the right time," sources close to Vijay told India Today.
Political analyst RK Radhakrishnan told India Today, "Almost all heros in the Tamil film industry, barring Ajit, seem to nurse secret ambitions of leading the state. Movie after movie is full of hate for politicians, and the administration, and paints the hero as the one with all solutions.
"Vijay has been repeatedly brought down to earth by governments that have been in power in Tamil Nadu. He is possibly testing the waters given the fact that he's much younger and can afford to wait and watch what happens to the aging stars who have jumped into politics," Radhakrishnan said.
WATCH | Official trailer of Mersal (Video Courtesy: Sony Music India/YouTube)