Kochi, July 11: Biryani prepared by the inmates of Kerala jail is all set to tap the hugely popular online food market in the southern state. The prison authorities in Kerala on Thursday began offering piping hot and delicious biryani online which is prepared by jail inmates. Reports inform that the jail authorities plan is to sell biryani combo online, priced at Rs 127 in the first phase. The new facility would commence from July 11. The prison authorities have tied up with Swiggy, online food delivery player, to deliver food from the Central Jail premises. Also, Freedom Food Factory, an enterprise selling food prepared by inmates at Kerala’s prisons, has been engaged in the business since 2011. Paradise Biryani Makes a World Record!
Superintendent of Viyyur Central Jail, Nirmalanandan Nair was quoted by PTI saying that they are going online with the food idea for the first time. “We started making and selling chapatis in 2011. It was the Viyyur Central jail which started making chapatis on commercial scale. The idea of going online was proposed by jail DGP Rishiraj Singh,” he said.
Nair informed that once the new facility starts on Thursday, based on the feedback more items would be sold online. “This does not mean that we are stopping the over-the-counter sale. As of now, Swiggy will deliver food within six km radius,” he said.
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Reports inform that the combo, which was specifically designed for online sale, comes with biryani rice chicken leg piece, rotis and other things. According to authorities at the Viyyur central jail, where it is being prepared, the Rs 127 package includes 300 grams of biryani rice, one roasted chicken leg piece, three chapatis, a cup cake, salad, pickle and one litre bottled water along with a plantain leaf to eat the food.
Nair added saying that the jail authorities have already been selling various biryanis, non-vegetarian curries, bakery items and other from Viyyur jail. “We also have counter sales. But now we have decided to go online and sell a biryani combo initially,” he added.
At present, the jail sells around 25,000 chapatis, and over 500 biryanis a day, which is prepared by around 100 inmates, who are supervised by prison officials. According to a report by PTI, the state prison department in Kerala is also considering a proposal to open portals of one of its central jails for common people to spend a day and night there to get the ‘feel’ of jail life by charging a fee.