BevQ App Approved: Malayalis Flood Sundar Pichai And Google With Thanks

Meryl Sebastian
Malayalis thank Sundar Pichai

Elated Malayalis have been flooding Google and Sundar Pichai with thanks on social media after the Google Play store approved BevQ, an app the state-run Beverages Corporation (BEVCO) will use to distribute alcohol in Kerala.

Google CEO Sundar Pichai’s Facebook page is not verified and the last post was made in 2015. This, however, did not deter Malayalis who fervently began filling the page with comments three days ago.

BevQ’s launch had been delayed last week after Google asked BEVCO to answer certain security concerns regarding the app. According to Manorama, the app had been sent for listing on May 18 and immediate approval had been expected. 

While many states have already allowed alcohol shops to open, Kerala has said that for now, people will first have to place orders and get e-tickets on BevQ before they can go to the assigned shop to pick up the bottles.

The delay sent many into a spiral on Pichai’s Facebook page, with Malayali users asking, pleading, sending memes and demanding he approve the app immediately.

Facebook comments
Facebook comments

People even took to calling Pichai ‘anna’ and wrote to him in Tamil, his mother tongue.

Facebook comment

On Tuesday morning, the Kerala government confirmed that the app had been approved and would be available on the app store by Wednesday or Thursday. Alcohol sales are expected to begin on Thursday.

It is unlikely that Pichai had anything to do with the approval but the tide had turned on the unverified Facebook page, which is now filled with messages and memes of gratitude for ‘Sundar ettan’. 

Facebook comments
Facebook comments

Malayalis were also celebrating on Google’s official page, filling the comments section of its latest post with celebratory messages.

Facebook comments
Facebook comments
Comments on Google's Facebook page
Comments on Google's Facebook page
Comments on Google's Facebook page
Comments on Google's Facebook page

BevQ was developed by the Kochi-based startup Faircode, which had been chosen from among 26 others by a committee chaired by Kerala’s IT secretary.

The state expects a large number of people to buy alcohol when sales begin for the first time since Kerala shut all its liquor outlets, including bars, hotels and toddy shops, when the...

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