“The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020,” the BCCI has officially announced in a statement on Thursday afternoon.
While the BCCI had decided to retain the title sponsor at the IPL’s Governing Council meeting on Sunday, the phone brand reportedly made the decision following widespread criticism of the Chinese brand’s relationship with the Indian league in the backdrop of the border tension between India and China’s troops in Ladakh in June.
Also Read: How Much Is Vivo’s IPL Deal Worth?
On 19 June, the BCCI had tweeted saying they were going to review IPL’s sponsorship deals. "Taking note of the border skirmish that resulted in the martyrdom of our brave jawans, the IPL Governing Council has convened a meeting next week to review IPL's various sponsorship deals." the official handle of IPL had said. However, the GC decided on continuing with the Vivo deal that fetches them Rs 440 crore every season.
"The BCCI has taken this decision after the perusal of the sponsorship agreement and the ownership pattern and upon receiving legal advice in the matter," a BCCI official had told BCCI.
. Read more on IPL by The Quint.India Must Unilaterally Destroy Its Nukes: Lessons From HiroshimaBCCI and Vivo ‘Suspend Partnership’ For IPL in 2020 . Read more on IPL by The Quint.