Bata Pakistan Issues Public Apology After Receiving Severe Criticism For Its Sexist Advertisement
It seems that the brand managers and copywriters need a severe refresher course in English language because joining the ranks of companies that miffed the people with their sexist advertisements is Bata. The company has received severe backlash and flak on social media for one of its very sexist ad and had to issue a public apology. The advertisement has been termed inappropriate and in very bad taste. The renowned shoe brand received severe criticism after one of its ads at a mall in Lahore left people fuming over its sexist and offensive tone towards women. The ad has now been taken down but showed a man dressed in an impeccable suit and formal shoes with the tagline, “Womaniser and comfortable with it”. Naturally, people were shocked by the line and took to social media to pan the ad and the company calling them sexist and misogynist.
People were very upset over the ad which reeked of sexism and blamed the company for their insensitive and callous behavior. One Twitter user wrote, “Shocking @batashoes ad in Pakistan! Share & tell @batashoesto take it down, issue a public apology and fire the advertising agency!” Another wrote, “I thought they didn’t understand what womanizer means… But the & comfortable with it… shows they know it. Are they living under a rock and don’t know what’s happening with sexual predators everywhere?” Check out some tweets below.
Issue a public apology
— Maliha (@AQmaliha) November 18, 2017
The worm that infests the tree
This is whats wrong with our society!!!
— Hammad, Rana (@Cr3atur3ofHa8it) November 18, 2017
Way out of line
I can’t even make a pun about this because it’s already way out of line. Like seriously what the hell.
— Iman (@Imanazmat) November 18, 2017
This is gross
Ugh this is gross, treating women like they don’t matter is appealing to a show I guess #boycottbata
— Blythe Worthy (@blythesworthy) November 18, 2017
Someone please give them a dictionary
I thought they didn’t understand what womanizer means… But the & comfortable with it… shows they know it. Are they living under a rock and don’t know what’s happening with sexual predators everywhere?
— Awesome Aquil (@AwesomeAquil) November 18, 2017
Are you serious?
— Meesha Shafi (@itsmeeshashafi) November 18, 2017
Bata Pakistan issued a public apology on November 18, 2017, which was posted on its official Pakistani Facebook page. The company wrote, “Please accept our sincere apologies for the inconvenience you may have experienced in respect to the poster which was printed out of Pakistan & inadvertently displayed at our Packages Mall outlet. The poster was removed and replaced immediately. At Bata we take pride in ensuring our customer’s satisfaction and we deeply value their sentiments.”
Although Bata did issue a public and official apology but the deed was done and it is very disheartening to see that companies publish such insensitive advertisements which demean women without thinking about the consequences on the society at large, after all, these iconic and popular brands have a moral responsibility towards society.