This Assam Tourism Video Featuring Priyanka Chopra Is A Virtual Tour Of The Beautiful State

Nithya Nair
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This Assam Tourism Video Featuring Priyanka Chopra Is A Virtual Tour Of The Beautiful State

The video is a glimpse into the rich culture of Assam and its breathtaking nature's beauty.

Assam tourism along with actor Priyanka Chopra has come up with their latest ad promoting their state and it is a visual treat. The video is a glimpse into the rich culture of Assam and its breathtaking nature’s beauty, depicting the uniqueness of the Northeast. Priyanka is Awesome Assam’s campaign ambassador and has been lately promoting the state’s tourism. In the video, Priyanka looks ravishing in Assamese mekhela chador learning steps of Bihu, Assam’s folk dance. Assam tourism’s new brand entity ‘Awesome Assam’ featuring Priyanka Chopra as brand ambassador is all set for global launch on November 1. The video gives a glimpse into the state’s cultural heritage, festival, temples, folk dances and much more.

 

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With their new tourism policy, the government has also announced subsidy and incentives to attract film industry. Earlier Assam had partnered with Rajasthan to hold a series of programmes to give people from their state the experience of each other’s cultural diversity.

Watch the video here:


The Assam government which has been actively promoting the state’s tourism also rolled out an ambitious Tourism policy recently. The project aims to increase tourist inflow by at least two to three times within next five years. The state is offering incentives to movie producers to make Assam a destination of filmmaking ints ‘Tourism Policy of Assam 2017’, effective from January next year till December 2022. According to the policy, in 2014, Assam received 45,00,000 domestic and 20,000 foreign tourists. Last year, the Assam government had allocated Rs 15 crore to promote tourism in the state under ‘Awesome Assam’ brand.