Ashok Leyland opens new dealership in Varanasi, its 378th customer touch point

Ashok Leyland

Ashok Leyland, the flagship of the Hinduja Group, expanded their operations in Uttar Pradesh (UP) with the inauguration of a new dealership at Varanasi. The new dealership, M/s. Motion Vehicles (P) Ltd., conveniently located on NH 56, Jaunpur Road, Varanasi, set over 30,000 sq ft, is equipped with 3S (Sales, Service and Spares) facility having modern tools, equipments and infrastructure.

This will be the Company’s 25th customer touch point in Uttar Pradesh. Speaking at the occasion, that marks another significant step by Ashok Leyland towards increasing its customer reach in the Northern market, Rajive Saharia, Executive Director, Marketing, said, “Uttar Pradesh is one of the top 5 commercial vehicles markets in India. Hence, a very important one for us too in keeping with our overall strategy of increased focus on North India reflected in the setting up of the state-of-the-art plant at Pantnagar. Further, the location of Varanasi as a vital link in the supply chain route linking north India to the east made it imperative for us to establish our presence here. The Company will be strengthening its foothold in UP by setting up bigger outlets in Lucknow, Gorakpur and Chopan along with five more customer touch points being added in the next two months.”

“With UP having the largest road network in the country, freight movement of market loads, construction materials like blue metals & coal are on the rise. Our flagship models, 3116iL and 2516iL, in the multi-axle range have been widely accepted by customers for their rigidity, performance and low operational cost. As part of our network expansion plan, we are aggressively spreading our reach in the neighboring states like Bihar, Madhya Pradesh, Punjab, Rajasthan and Haryana. We are well placed to deliver best-in-class products to our customers backed by an innovative service care package,” elaborated, Saharia.

The Company offers the TatkaAL promise of reaching a customer anywhere on the Golden Quadrilateral or on the North-South, East-West corridors within 4 hours, restoration of vehicle in 48 hours with a penalty clause of Rs. 1,000 per day in case of any delay. The Company has trained and developed over 16,000 mechanics and nearly 5,400 retailers across the country of which 1,952 mechanics and 814 retailers are in the region. Apart from the TatkaAL promise, Ashok Leyland’s comprehensive Driver Care Programme is going a long way in improving the lot of commercial vehicle drivers in the country and thereby addressing the growing industry concern of a dearth of good, trained drivers. The Company is the first auto major to have two driver training institutes at Namakkal (Tamil Nadu) and Burari (near Delhi) with four more on the anvil at Haryana, Madhya Pradesh, Orissa and Rajasthan.