Apple streaming service event today: What to expect and how to watch livestream

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Apple streaming service event today: What to expect and how to watch livestream

Apple is holding a special event later today where the company is expected to launch a subscription-based TV service, a revamped news service and a gaming service.

Apple is holding a special "it's show time" event later today at the Steve Jobs theater in Cupertino, California. The event is widely expected to see the tech giant announce its new streaming service to take on rivals Netflix and Amazon Prime Video. In addition to a subscription-based TV service, Apple is also rumoured to launch a revamped news service and a subscription gaming service as the company aims to further expand its digital services, which has been a major source of revenue for the company in recent years.

Apple CEO Tim Cook will unveil a new TV and video streaming platform at an event that is scheduled to begin at 10am PDT (10:30pm IST). Apple has already begun live streaming its event on its official website, which currently shows an empty auditorium. The fact that the company is already "streaming" the event is a pretty subtle hint that we will see a new streaming platform being announced.

You can live stream the event on a Windows 10 PC with Microsoft Edge browser, but Apple of course recommends using Safari on an iPhone, iPad or iPod touch on iOS 10 or later for the best experience. Additionally, you can also stream Apple's Show Time event on Apple TV that's on the latest tvOS software. Other platforms can also stream the event using the latest version of Chrome or Firefox.

Based on what we know so far, Apple is looking to simplify subscriptions to services like HBO and CBS (which have reportedly agreed to part of Apple's new service). Instead of heading into third-party apps to watch shows, Apple could natively stream the content from within the Apple TV app. As per reports, rival streaming services like Hulu and Netflix have opted out being part of Apple's bundle plan, which suggests an intense competition is on its way. According to a Wall Street Journal report, Apple will charge USD 9.99 (approx Rs 690) each for its TV subscription service and Apple News service.

Apple is planning to spend over $1 billion on its TV and video streaming service as the company plans to make more original content from TV shows to movies. Netflix currently enjoys a subscriber base of around 139 million, but its decision to opt out of Apple's upcoming service could hurt the company in the long run. After all, Apple does have over a billion devices around the world, which means the company has a much bigger potential subscriber base to play with compared to Netflix.

Apple's services category that has so far included the App Store, Apple Music, Apple Pay and Apple Care have been a major source of growth in revenue for the company. This is Apple's most important sector right now as its iPhone sales continue to stagnate, so it makes a lot of sense for the company to explore subscription-based TV streaming and news services this year. We will know exactly what Apple has in store for use at its event later today.