In William Shakespeare's Romeo and Juliet, Juliet argues "What's in a name?" and says "that which we call a rose/By any other name would smell as sweet".
However, ask actor Sonu Sood or e-commerce company Snapdeal and they would probably say that a lot depends on name.
Singer Sonu Nigam recently tweeted about being "woken up by the Azaaan in the morning" and earned the wrath of social media.
As social media users declared war on Sonu (Nigam) with #boycottsonu, actor Sonu Sood found himself being trolled.
The actor, clueless at all the hate being directed at him, said, "I am still wondering WHO said WHAT and to WHOM and WHO's asking me to find out WHAT happened WHERE".
I am still wondering WHO said WHAT n to WHOM n WHO'S asking me to find out WHAT happened WHERE
- sonu sood (@SonuSood) April 17, 2017HARD DEAL FOR SNAPDEAL
Barely 48 hours ago, Snapdeal too found itself in a similar situation.
It all started with a report in Variety saying that a former Snapchat employee claimed that Snapchat CEO Evan Spiegel once made a comment that his app is only for the "rich" and he does not want to expand to "poor countries like India and Spain".
As the report got widely circulated and shared, all hell broke loose and Snapchat, an image-sharing app, and its CEO were criticised on various platforms, with many asking others to uninstall the app.
As #boycottsnapchat trended, many started uninstalling Snapchat and Snapdeal. The word 'Snap' did cost Snapdeal a lot of negative publicity.
A SHOP NAMED HITLER
In 2012, owners of garment store 'Hitler' in Vastrapur area of Ahmedabad had to change their shop's name after Jews said their sentiments were hurt. The shop's board had an 'i' dotted with a Nazi swastika, a PTI report said.
Following the backlash, the shop owners said that they had voluntarily decided to change the shop's name.
THE ISIS PROBLEM
The problem of mistaken identity is not just limited to India. A Daily Mail report said that more than 270 businesses an trademarks with the name 'Isis' were fighting negative customer perception of their brand.
According to the report, Isis Wallet, a technology startup, changed its name to Softcard to avoid confusion with the terror group.