International Women’s Day 2018: Barbie Comes Up With 17 New Dolls to Honour Real-Life Women Achievers Under Shero Programme

International Women’s Day 2018 will be celebrated tomorrow on March 8, all over the world honouring women’s contribution to the society, workforce and family. Now on this joyous observance American company, Mattel which manufactures the immensely popular and well-known Barbie dolls is honouring 17 female global role models across the world. With more and more mothers worried about the type of role models that the popular culture throws up for their daughter, Mattel is taking this step of creating 17 new dolls to honour real-life women achievers and role models through its one-of-a-kind commemorative Barbies under their Shero programme.

These accomplished and remarkable women include artists, aviators, athletes, filmmakers and others. Through the launch of these 17 Barbie dolls, the company is aiming to show girls that they can grow up to be anything and they can take up any challenges. Lisa McKnight, Senior Vice President and General Manager, Barbie said in a press statement, “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything.” The lineup is a part of Mattel’s Shero programme that includes 14 modern-day role models and 3 historical role models, women who have broken boundaries in their fields and broken stereotypes and become an inspiration for the next generation of girls. International Women’s Day 2018: Indian Women Entrepreneurs Who Have Built a Thriving Business Empire

Barbie’s Declaration

The special International Women’s Day 2018 line-up includes Wonder Woman director Patty Jenkins, youngest snowboarding gold medallist Chloe Kim, Australian conservationist Bindi Irwin and Italian soccer player Sara Gama, first female aviator to fly across the Atlantic Ocean Amelia Earhart, artist Frida Kahlo, and NASA mathematician Katherine Johnson among others.

Patty Jenkins is thrilled to have her Barbie resemble her

Chloe Kim is honoured to be a part of the line-up

Nicola Adams is proud to partner with Barbie

The tall, skinny blue-eyed blonde Barbie was seen as regressive and over the years was receiving a lot of negative publicity for making girls overtly feminine, submissive and docile. So Mattel has been giving the popular Barbie a makeover in recent years and through its programme ‘Shero’that began in 2015 has been trying to present a more powerful role model for girls across the world.


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