Amanda Holden has warned her fans not be taken in by a company using her name to sell diet products.
The Britain’s Got Talent judge, 48, shared a link to an advert from a business called Keto Pure, which claims she is behind a slimming line.
The star told her two million followers on Twitter that it is a “scam” and that she has not teamed up with Keto Pure or given them permission to use her name.
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The fake advert claims mum-of-two Holden has been developing the “highly potent and effective diet and wellness products” for two years, as a solution for people who don’t want to resort to plastic surgery, expensive meal plans, or endless hours in the gym.
It even contains a quote apparently from the TV star, saying it was a “ridiculously easy way to lose weight” and that she wants “every woman to be confident about her figure”.
I have been made aware that a company is using my name (amongst many others) to sell a Keto Diet. I have not given consent for this and have no partnership with this company.— Amanda Holden (@AmandaHolden) August 1, 2019
This is a scam!! So please be careful and do not sign up to this as they will take your money. pic.twitter.com/xpZxejTKof
“The modern woman simply doesn’t have the resources, be it time, money, or both, to maintain the body she had in her twenties,” the quote says.
Holden tweeted: “I have been made aware that a company is using my name (amongst many others) to sell a Keto Diet.
“I have not given consent for this and have no partnership with this company.
“This is a scam!!
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“So please be careful and do not sign up to this as they will take your money.”
Ketogenic diets are based on the principle of eating a high amount of fats and a low amount of carbohydrates, with a moderate amount of protein.
The diet has become popular in recent years, with celebrities such as Jenna Jameson and Kim Kardashian among those said to be giving it a go.