New Alkaline RO, UV Filter to hit market, Blue Mount plans expansion to 40 countries

New Delhi [India], May 4 (ANI): Market leaders in domestic and commercial water purification systems Blue Mount on Thursday launched its new product line of RO filters while celebrating its second anniversary celebrations.

"The new system combines the purity offered by the alkaline RO process and the tremendous benefits of anti oxidant alkaline water that includes restoration of the body's pH balance and improving cellular hydration. Alkaline RO water is also a powerful antioxidant. The UV filtration, on its part, destroys 99.9 percent microorganisms with no extra chemicals added to the water," said Managing Director of Blue Mount Appliances, Vishal Gupta.

He added that all water softeners use NSF certified media for water

treatment. Also, the quality being used for resin is the best in the market for Blue Mount.

"All Blue Mount products are based on the alkaline water technology. The company's aim is to provide quality water to each and every customer says eminent Bollywood actress and Blue Mount brand ambassador, Karishma Kapoor.

The company, earlier, manufactured alkaline ROs in which the ultimate aim was to provide quality water. With new advancements in technologies, the demand for a more advanced purifier began to pour in. UV tube for bacteria deactivation and similar other refinements started to become the norm in the industry.

It brought several innovative ideas to the R&D team. After many tests and trials, the company has come up with the new purifier.

Blue Mount has 16 variants of domestic alkaline RO water purifiers range under six different families. All units output alkaline water with a pH of more than seven.

Blue Mount has expanded globally over the last few years. It was awarded India's Greatest Brand 2015-16 and Asia's Greatest Brand 2016-17. The company has already established its presence in Afghanistan, Bangladesh, Sri Lanka, Egypt, Nigeria and Nepal through brand associates.

"The presence of the UV tube after purification, makes the water alkaline, which deactivates the bacteria. With a membrane size of 100 GPD Blue Mount assures a purification capacity of 18 ltr/hr. Blue Mount is constantly spreading awareness about the benefits of alkaline water by participating in various exhibitions," said Bollywood Celebrity Karishma Kapoor.

"We now plan to expand to Bhutan and the Dominican Republic. We participated in the India Expo 2017 at Kenya. We target expanding to 40 countries by this year," added Gupta. (ANI)