The auspicious Hindu festival of Akshaya Tritiya is here, and people in India are all set to splurge on buying gold and other metals to celebrate this day. Akshaya Tritiya 2017 falls on 28th April and is celebrated as the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu. It is considered auspicious to buy Gold, diamond, silver jewellery and other new things on Akshaya Tritiya as it is considered to be a holy day for new beginnings. Following the rituals, thousands of Indians hit the markets to buy gold and retailers have crafted special deals and discounts to attract these customers. Jewellers like Kalyan Jewellers, Joyallukas, Tanishq and other have rolled out special offers especially for Akshaya Tritiya. The online media is not far behind, as payment wallet Paytm has offered digital gold for just Re 1. Akshaya Tritiya 2017: Know the Puja Muhurat Timings, Mantras and Puja Vidhi of Akha Teej festival
Akshaya Tritiya is bound to give a boost to the jewellery market, and people have also made it customary to buy other new things for the house and family. Akshaya Tritiya often offers hefty discounts and free gifts to attract customers and beat the competition. This year, various jewellers have marketed these special offers as well as launching new designs especially for Akshay Tritiya 2017. E-commerce websites are closely following this trend, and websites like Amazon, Flipkart, etc. are also offering discounts of up to 10% on their gold jewellery section. However, Paytm came up with the most innovative by launching digital gold that users can buy for as low as Re 1. Here are the best offers for Akshaya Tritiya!
1. Paytm begins selling gold
Paytm has introduced a new feature of digital gold for their users. The digital wallet collaborated with MMTC-PAMP to make this possible and launched “digital gold.” A joint venture between Metals and Minerals Trading Corporation of India (MMTC) and PAMP of Switzerland, MMTC-PAMP was set up back in 2008. Digital gold is a product which offers 24K 999.9 gold for customers to trade on. This product can be bought for any denomination starting at Re 1 and can be stored, traded or delivered home in the form of Gold Coins. This initiative is being appreciated by various users as it allows people with a low budget to buy gold and continue with the tradition. Akshaya Tritiya 2017: Paytm offers ‘digital gold’ for as low as Re 1
2. Offers by e-commerce websites
E-commerce websites like Caratlane, Jewelsouk have also launched attractive discounts, and cash back offers for Akshaya Tritiya. Caratlane offers Rs 2000 cash back on gold jewellery and has a discount offer of up to 25 % on diamond jewellery. Jewelsouk has taken things one step ahead and has offered up to 50% discount on diamond jewellery. The website is also offering an assured real diamond jewellery free on minimum purchase of Rs 5000. E-commerce giants like Amazon and Flipkart also have lucrative discounts and cash backs. Amazon has a discount of 5% – 20% on 22K gold jewellery and a whopping 30-60% discount on diamond jewellery. Flipkart has a similar offer, and the website has a special offer by Malabar Golds and Diamonds which offers 150 mg Gold Coin free on purchase of jewellery above Rs 15000.
3. Offers and discounts by offline jewellers
Kalyan Jewellers, Joyallukas, Tanishq and others have offered various discount offers to boost sales on Akshaya Tritiya. Kalyan Jewellers are offering a discount of 5% on the purchase of gold jewellery and 10% on diamond jewellery. In addition to this, they also have special gifts on purchase of jewellery above Rs 5000 and a grand pirze of Audi A3. Orra Jewellers and PNG Jewelers are offering up to 50 % off on making charges on certain jewellery. Tanishq is giving a 25% discount on making charges of the jewellery bought on Akshaya Tritiya, while TBZ (Tribhovandas Bhimji Zaveri) are offering 50% off on the making charges. Joyallukas is going all out and offering free gold coins on the purchase of any gold or diamond jewellery. Tanishq has also launched a special collection, Swarnam offering exquisite jewellery at an affordable range. The Swarnam collection begins at Rs 20000. Akshaya Tritiya 2017: Importance, Muhurat and significance of the auspicious day
The auspicious time to buy gold on Akshaya Tritiya begins at 10.29 am on 28th April 2017 and ends at 6.55 am 29th April 2017. While the rate of gold is rumoured to increase, owing to the increased demand, the customers are more than ready to shell out money to celebrate this festival. In addition to buying new things, people also celebrate this day by chanting shlokas and mantras and offer their prayers to Lord Parasurama.