Bollywood actress Dia Mirza's gown at the final day of Amazon India Fashion Week 2017 was truly an inspiration. She graced the event in an H and M 100 percent recycled polyester gown, promoting sustainable fashion. The new H and M Conscious Exclusive collection pushes forward in both sustainability and style: for 2017, the collection includes the pioneering sustainable material BIONIC - a recycled polyester made from plastic shoreline waste. The fluid fabric used for an intricate pleated gown shows how it's natural for the best styles to be conscious of the environment. In addition to a full collection for women, the collection will for the first time include kids' pieces. On this note she said, "I am proud to appear in the H and M Conscious Exclusive campaign. It's amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion." It is part of H and M's ambition to make sustainable, good-quality fashion accessible to as many people as possible.