Actor-filmmaker Farhan Akhtar, who has joined a social campaign to create awareness among the masses to save water on the eve of World Earth Day, says that from taking a shower to washing clothes, people can save water for the future.
The campaign titled Mission Blue is by National Geographic in association with NGO Water Aid Foundation.
The actor was present for the launch of the campaign on Friday.
Being the face of the initiative, Farhan spoke about water conservation.
Farhan Akhtar, ActorWe aim to create general awareness and empower people about water conservation. Though it sounds like a mission, little actions in our daily life can save a substantial amount of water for the future. For instance, instead of washing your car four days a week, how about doing it twice (a week)? Instead of washing clothes every day, we can do it every alternate day. These are the small things, but end of the week you will realise how much water you have saved.
Farhan Akhtar They have a website called missionblue.in where we have shown how many litres of water that we use while taking shower, brushing teeth and other basic things in daily life and that how much we can contribute to conserve water. It is very simple yet useful.
Filmmakers like Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury and Madhur Bhandarkar made short films on water conservation that will be shown on National Geographic channel.
(With inputs from IANS)