The nation’s No. 1 news channel, Aaj Tak has added one more laurel by winning an award at the prestigious Pitch Top 50 Brands 2016 held in Delhi. Aaj Tak has won the coveted award under the category ‘ Bottom of the Pyramid’. This category recognises brands that have a mass impact, reach and appeal.
This award makes Aaj Tak, the only News brand to win at the Pitch Top 50 Brands. The channel’s consistency in delivering to the promise of Sabse Tez and standing for journalistic excellence has made Aaj Tak the No. 1 choice of viewers for 15 years in a row since the launch.
Speaking on the award, Mr.
Ashish Bagga, Group CEO – INDIA TODAY GROUP said, “ I would like to congratulate the entire team at Aaj Tak for this award. This award is testimony to the unchallenged position and the trust that our viewers hold on the channel.
The channel’s superiority and steadfast focus on continuous improvement has made the channel to raise the benchmark in the news genre”. Rahul Kumar Shaw, CRO, TV Today Network added, “ Aaj Tak is the only News channel that has stood the test of time for over 15 years by staying ahead of the game and by staying true to ‘ Sabse Tez’. Aaj Tak winning the Award amongst the top brands in India makes this a very special achievement”. Pitch Top 50 Brands, an annual property of Pitch, from the exchange4media Group ( e4m Group) with an objective to unveil the top 5 brands in 10 categories. The list is a means to acknowledge the impactful, efficient and commendable marketing practices being upheld by brands in various categories. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution and results.
The top 50 Brands were selected by a unanimous decision of Jury members from Marketing Profession. Dr Mukund Rajan , Brand Custodian & Group Spokesperson, Tata Group lead the Jury this year along with the other Jury members.
Channel gets ‘ Bottom of the Pyramid award’