7 Beauty Brands You Need to Know Right Now

Dana Oliver
Beauty Director

The editors here at Yahoo Beauty are always on the search for new and innovative beauty brands. So we recently hopped on a jet headed straight for Las Vegas to discover “The New-New” at Cosmoprof North America, one of the world’s biggest cosmetics trade shows.

Over 1200 exhibitors, including makeup, nail, fragrance, hair care, and skin care companies, set up perfectly decorated and well-lit booths inside the Mandalay Bay Convention Center to showcase their latest and greatest wares. After a few rounds of beauty speed dating, there were seven brands with products that truly stood out.

From a cleansing oil and toner combo, to quality human-hair false eyelashes for under seven bucks, it’s time you get real familiar with these game-changing beauty brands.

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