Washington, June 28 (ANI): The New York Times has launched a Chinese language website.
cording to The BBC, the paper said the portal targeted 'educated, affluent and global citizens' of China's growing middle class.
"We believe we will be reaching a global, well-educated, international audience," the BBC quoted Denise Warren, chief general manager of nytimes.com, as saying.
The New York Times said it was hopeful that a specific Chinese language portal would help it tap into the lucrative market.
The launch comes despite concerns over China's strict control and censorship of online content.
However, the paper said that it would follow its journalistic standards.
"We're not tailoring it to the demands of the Chinese Government, so we're not operating like a Chinese media company," Joseph Kahn, the paper's foreign editor said.
"China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we're doing," he said. (ANI)