JJ Valaya – Czar of Indian fashion industry will be the designer for the Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week. The collection for the finale - ‘Kingdom of Love’ will convey an indispensable declaration abolishing all things negative and violent; almost as an antidote to the gloom and doom of today’s times.

JJ Valaya will also create an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.

Deftly combining the signature Valaya tailored jackets, sensual jodhpurs and crisp tops worn with detailed skirts crafted out of the finest of fabrics, prints and ornamentation, the collection of womenswear and menswear celebrates Optimism, color and energy that seems mired in the disturbed world of today. If one had to brainstorm the quintessential formula for Valaya- “the nomadic rockstar royal”, then, on the pragmatic side, this richly layered collection will separate out into dozens of delicious separates and on the other, there are a whole series of exceptional masterpieces.

The Wills Lifestyle Grand Finale will take place on Sunday, March 22, 2009 in New Delhi at Intercontinental Eros Nehru Place.