Wills Lifestyle India Fashion Week

This season again the fashion week brings to you the best & biggest in Indian fashion – the Wills Lifestyle India Fashion Week A/W ‘09, India’s biggest fashion business event. WIFW AW ‘09 unfurls the splendid collections of 102 designers on the runway and the exhibition area. With 34 shows 12 showings and 99 stalls, we offer six action-packed days of creativity aligned with business opportunities. This event will bring diversity to the runway and shows that are multicultural with great commercial appeal. All under one roof at the new five star venue InterContinental Eros. WIFW AW ‘09 will partner with designers and marketers and showcase an exclusive industry-only event.

This season WIFW brings to you the Pool Side Ramp which will exhibits the very best of 12 young talents showcasing their collections amongst the exemplary ambience. The clear goal is to promote and encourage designers grow their brands locally and internationally whilst developing strong links with the wider manufacturing and retail industries. Whilst designers have woven Indian crafts and traditional patterns to urban designs, models, choreographers and make-up artists have worked in congruence towards seriously marketing fashion and transforming the runway into a power packed marketplace.

Our special team constituting designers have looked into every aspect of the event. The 3 runway and the exhibition area will be converted into high fashion spots reflecting style and luxury in keeping with the theme.

13 seasons old, the WIFW attracts designers and talent teams from all over the country. WIFW will bring in agents, buyers and experts from overseas to further streamline the business of fashion.

This fashion week promises you six days of great business opportunities and absolute fashion!