Speaking on the occasion, Deepankar Tiwari, Head NCR Operations, Passenger Car Business Unit, Tata Motors said, “We are pleased with the fervor and participation of Tata Motors customers from in and around NCR, at this off-roading event. The activity not only demonstrated the capability of Tata Motors vehicles, but also enhanced the experience received by each of our customers, with most of them going off-roading for the very first time. The track was customised with variations, in-line with the experience and skill level of participants, ensuring they made the most out of their vehicles.
With the NCR trail being the third of the 21 trails being planned through the year, each Tata Motors Full Throttle Trail will be customised to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUV’s, in various off-road conditions. Through these half-day off-roading activities, enthusiast also have the opportunity to familiarise themselves with some serious off-road driving techniques, through a quick getaway, in the proximity of their respective cities.
Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. The Tata Sumo became the first passenger vehicle to cross 1 lakh units in 3 years. Tata Motors was also the pioneer in launching a true blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) 4X4 was introduced for the first time by any automobile manufacturer on the Tata Safari in the country. The most feature packed, Tata Aria, was launched in 2010. Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme (ESP), Hydroform chassis and six airbags are some of those features.