London, Jan 16 (ANI): Social networking sites like Facebook still have a long way to go before they actually influence online shopping decisions of customers, a new study has revealed.
According to the study, 80 per cent of the shoppers said that personal connections or recommendations on social networks had no impact on their Christmas shopping decisions.
Only nine per cent of the 1,000 people, who polled in the Baynote study, bought something via a retailer's page on Facebook while 59 per cent of Americans purchased a gift directly from a retailers' website.
But nothing could beat shopping for goods in the flesh, as 93 per cent of all shoppers researched a product online and then purchased the item in a shop, the Telegraph reported.
A vast number of popular vendors now have a Facebook page, Twitter account and lately a Google plus page and the social media managers at retailers are becoming more common as these platforms are tipped to become the marketing destinations of the future. (ANI)
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