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YOUR FRIENDS' ACTIVITY

    Sahara parts ways with BCCI, withdraws from IPL

    Bangalore, Feb 4 (IANS) Sahara has decided to split with the Board of Control for Cricket in India (BCCI) and withdraw from the Indian Premier League (IPL) where it owns the Pune Warriors franchise, the company announced Saturday.

    With the announcement, the 11-year-old partnership between Sahara, the main sponsor of the Indian team, and the BCCI has come to an end.

    "Now after an 11-year journey as sponsors, we can say with surety that cricket has become very rich. Many rich people are there to support cricket with a strong will to do so. So, with absolute peace of mind we can exit from cricket under BCCI and are now exiting with a heavy heart," Sahara said in a statement.

    "It was an emotional decision for us to start this sponsorship but our emotions were never appreciated and many genuine situations were not given due consideration at all. We are withdrawing from all cricket under BCCI."

    BCCI claims that Sahara is yet to give a formal notice and the IPL auction 5 scheduled here Saturday will go ahead as schedule.

     

    39 comments

    • kn  •  Bangalore, Karnataka  •  3 months ago
      really do not understand why corporates pour money into cricket that money is spoiling the sprit of cricket .let the players plaay for india without expecting any reward then only indian cricket will improve .selfless service to cricket (all type sport)
    • A Common Man  •  Thiruvananthapuram, Kerala  •  3 months ago
      A good decision. Too much money is the root cause of all ills in cricket controlled by a group of money makers in BCCI.
    • DrFlipChip  •  3 months ago
      Its a Gujarati / Marwari ( current bosses of BCCI ) vs Bengali ( Subrata Roy / Sahara ) issue. The former took Sahara's money for 11 years but never let him into the inner circle / fat profit from various deals.
    • chandra  •  Bangalore, Karnataka  •  3 months ago
      Spending for cricket anymore will be not worth as it use to be. B'cos the faith of the public is diminishing day by day due BCCI's greed to make money. In the process the spirit of the game, the health of the players, interest of the genuine sponsors, and long term perspective are all compromised. BCCI's arrogance coming from money power is sooner or later going to end. Already various Cricketing Bodies across the world have raised the flags against BCCI. Its only a matter of time now.
    • me2  •  3 months ago
      Sahara should help poor instead of supporting self centered cricketers
    • Harbans Lal  •  New Delhi, Delhi  •  3 months ago
      Sahara India should sponsor other games for their improvement.
    • prakash  •  Bangalore, Karnataka  •  3 months ago
      All the companies should with draw sponsorship and crush BCCI to save poor peoples' money
    • Datson  •  3 months ago
      Cricket has become business and money over a decade.For the sponsors it is time to look for other games and players.
    • A Yahoo! User  •  Chennai, Tamil Nadu  •  3 months ago
      Excellent announcement from Sahara.I want other companies not to sponsorship for BCCI in huge amount
      • SunMoonEarth 3 months ago
        Now the gate is open -black money went out will come back easily by foreign route.
      • Truthprevails 3 months ago
        I PLEDGE NEVER TO WATCH IPL AGAIN !!! DO YOU?
    • Big Bum Manisha  •  Bangalore, Karnataka  •  3 months ago
      Best thing to have happened to the spoilt brats of the indian cricket team; whose sole aim is to make money
    • MBS Reddy  •  Bangalore, Karnataka  •  3 months ago
      Dear Subroto Roy Sahara ! From 11 years you have helped the Match fixtures, high end earners to earn more and become more rich. Kindly help at least the needy Athletes and other needy sportsmen of our Country who brings pride individually. Thanks for scrapping the ties with the white elephants.
    • voice of conscience  •  Bangalore, Karnataka  •  3 months ago
      The BCCI has always been very arrogant, totaliatrian, autocratic, dictatorial and condescending. Every body has to bow before them.Their role shd be limited to admini- stration. How can they declare themselves rulers?Govt shd step in and supersede them...
    • chuck  •  Hyderabad, Andhra Pradesh  •  3 months ago
      Congratulations to Sahara. Better late than Never. Sponsor other sports like Hockey, Kabadi, Shuttle or Chess or in the field of rural/urban poor education, adopt some of the poorest villages in Selected areas, where political corruption cannot overtake your genuineness in doing good for the country and its people.
    • Rahman  •  Riyadh, Saudi Arabia  •  3 months ago
      Wise decision by chairman of sahara group as the money can be used for good social causes and developing other sports rather than waste money with bcci and its cronies.
      • Nigel 3 months ago
        Social causes??? They need the money for Formula 1.
    • Vishal  •  Mumbai, Maharashtra  •  3 months ago
      Very good decision sahara should sponsor boxing, wrestling & other individual athletes of india.
    • kishor  •  Mumbai, Maharashtra  •  3 months ago
      Cricket does not need any sponsors. It was nothing but wastage of money. Only BCCI and players were getting richer. IPL is nothing but game of black money. There is so much to be done for the country, but these people money is just showered on the players. Govt should ban the IPL. This game is invented by west to loot again this country.
    • dpt  •  New Delhi, Delhi  •  3 months ago
      Ek Tera Sahara Thaa Dil Ko.................. Thankfully. late, very late, but not never.
    • Ramesh  •  Dubai, United Arab Emirates  •  3 months ago
      One should ban IPL. Team winning or defeating gets money by fixing. Its all public money. cricketers will eran much from IPL than they for national cricket. Due IPL cost of the products increasing day by day and the cost of living.
    • Madhava  •  Visakhapatnam, Andhra Pradesh  •  3 months ago
      so pity bcci
      • bennu 3 months ago
        good decision sahara,its time to put ur investments on football in india where the lots and lots of talented players yet to get the deserved recognition,want to see INDIA a world champs in football and ashamed of so called world champsin cricket.
      • bennu 3 months ago
        get lostt bloody Indian cricketerswho's enjoying the overseas tours with their wife's and GF'sby chating the people of INDIA.These bunch of joker cricketers will play everything well on their tours apart from play cricket for what reason they've there.
        R.I.P Indian cricket,it's time to concentrate on other sports especially FOOTBALL
    • honest speaker  •  Chennai, Tamil Nadu  •  3 months ago
      Now Sahara should help other sports like Soccar, hockey, tennis and field and track. India has very good sports persons. But they lack encouragement. Hope, Sahara will help these young future champions. It is good that Sahara has parted with BCCI.