Teasers on small screen is passe; social networking sites rule

Wed, May 14 03:29 PM

Sabi Hussain New Delhi, May 14 (PTI) Now you dont have to wait to catch rushes of forthcoming big screen releases on television. With movie marketing moguls fast latching on to popular social networking sites you could switch to the Internet and view promos and teasers for the latest flicks.

In the new trend, trailers for films like the upcoming Akshay Kumar-Katrina Kaif starrer 'Singh is King' are being promoted on the Internet on sites like Orkut, Facebook and My Space. These social networking sites provide subscribers with opportunities to create communities which are used to discuss films through forums as well as upload latest videos.

The first production house to take advantage of this medium was Subhash Ghai's Mukta Arts, who promoted their 'Black & White' staring Anil Kapoor via an online community with the tag line 'Kill Terror in Search of Harmony.' The initiative, however, did not do too well for them.

The fate of Ghai's movie did not hamper Yash Raj films from promoting their production house latest flick 'Tashan' through Orkut and Facebook. "This is really a very encouraging medium i.

E, Internet and it is advantageous to promote new movies on networking sites as large chunk of members on these sites are youth, who relates themselves with the character," says an official spokesperson from Yash Raj Films. On Orkut and Facebook, the community has forums and polling booths to discuss Jimmy's (Saif) new mustachioed avatar or Pooja's (Kareena) size zero figure.

It has more than a thousand members and the owners have placed themselves with the name of Bachchan Pandey, Jimmy and Bhaiyajee, the names of the characters in the movie. PTI.

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