REVA NXR (NeXt Reva) has been launched in the 63rd Frankfurt International Motor Show. The new REVA is a lithium-ion powered electric car from REVA Electric Car Company which is scheduled to go into production early 2010. Also being unveiled for the first time is REVA's showcar, the REVA NXG (NeXt Generation), which is the company's 2011 model. The company has priced Reva NXR at 14,995 euros and Reva NXG at 23,000 euros excluding the cost of battery in European market.