London, September 17 (ANI): Cougars such as Demi Moore and Courteney Cox have competitors now - nougar, a new generation of women in their 30s who are far more confident about approaching younger men.
About ten years younger than average cougar - the nougar that stands for new cougar, also known as cougarettes or pumas, refuses to grow up, take dating too seriously and thinks that because she's still living like a 20-something she might as well go out with one, too.
The poster girl for nougars is 32-year-old presenter Caroline Flack, who controversially dated One Direction's Harry Styles, 18, last year, the Daily Mail reported.
Are these new-generation cougars more successful with their cubs than their older counterparts?
Relationship expert Julia Coles thinks it's all down to the way women view their younger partners.
"It's about not taking it seriously. It's important to recognise the relationship primarily as a great ego boost," the paper quoted her as saying.
Most nougars aren't looking to settle down, although that doesn't prevent a happy-ever-after. (ANI)