Nike under fire over sexist 'gold digging' T-shirt

By ANI | ANI – Wed 15 Aug, 2012

London, Aug 15 (ANI): Nike's new women's T-shirt, which is emblazoned with the words "Gold Digging," has been deemed offensive rather than inspiring.

An official description for the T-shirt reads, "We aren't saying they're gold diggers - we're just saying they're out for the gold! What's wrong with that?"

Many people have taken to Twitter to express their disapproval over the shirt's slogan, which shimmers metallic gold and is placed above the brand's trademark tick logo, the Daily Mail reported.

One user wrote: "Lady Olympians are 'gold diggers,' @Nike? Disgusting. Seriously, who thought that pun was a good idea?"

Another user wrote: "Nike missed me with the Gold Digging shirts... #showsomeclass."

The shirt is priced at 24.99 dollars on WorldSoccerShop.com.

A reader of the fashion site Styleite.com probably articulated their gripe with the product best.

The reader wrote: "Unless a woman has an IQ under 80, or has not a shred of self respect, she is not buying that stupid t shirt." (ANI)

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