The new Peugeot 301 illustrates the internationalization of the brand and its ambition to conquer new markets. It is specifically designed to appeal to a broad customer base; demanding and attracted notchback sedan is both accessible and rewarding. The Peugeot 301, which will eventually be a vehicle of the most important brand in sales volume worldwide, is positioned in the heart of its segment. It offers style and modern facilities, suitably adapted to the needs of different markets in which it will be marketed.
Thus, 301 incorporates the latest styling cues of the brand by offering a character design and a modern look that inspires both emotion and strength. The design of the car has also been constantly guided by the latter requirement, incorporating the highest standards of quality Peugeot. 301 was developed to suit all types of operating conditions, even extreme (hot climates, cold climate, poor roads).
With a length of 4.44 m, it is distinguished by an optimized architecture and generous that gives it a shot ahead of the competition. The supply of petrol and diesel engines of latest generation is adapted to the needs of target markets, with powers that range from 71 hp. to 115 hp. and manual transmissions, automatic or controlled. It will have 1.2 liter VTi 53 kW (72 hp) one with a manual gearbox or driven or 1.6 liter HDi 68 kW (92 hp) with manual transmission. And also 1.6 liter VTi 85 kW (115 hp) with manual gearbox or automatic Symbol of modernity, and 301 will be the second car in the Peugeot range, after 208, to benefit from the new range of 3-cylinder petrol engines (1.2 liter VTi), which through its technology, combines driving pleasure and fuel economy.
The new Peugeot 301, produced in the European plant in Vigo (Spain), will premiere in the World Press Days of the Mondial de l'Automobile in Paris. It will then be marketed from 1 November 2012 in Turkey and then in a wide area: Central and Eastern Europe, Russia, Ukraine, Greece, North Africa, Middle East, Gulf countries and Africa and some Latin American markets.
