London, Oct. 20 (ANI): Most Britons are using smartphones to research high street purchases before buying them physically from branded stores, a new survey has revealed.
The survey, YouGov for mobile shopping app Udozi, found that a quarter of smartphone users and more than a third of tablet owners said they research their shopping on their device and then go to High Streets to make their purchases.
According to the survey, 44 percent of British shoppers say that they would do more shopping online if it weren't for delivery fees, while two-fifths of Britons said they would rather shop in a physical store than online.
"Even though a large chunk of online Brits now own Internet enabled devices that they can make purchases from, mobile and online alone simply can't compensate for the in-store shopping experience, as the majority of people still want to 'try before they buy' and speak to experts in-store," the Telegraph quoted Alan Gabbay, Udozi's founder, as saying.
The survey, which covered more than 2,000 people in the UK, also found that people would use their smartphones for shopping more often if they could reserve items to collect in their local store.
Almost a quarter of those surveyed, 24 percent, said the online shopping experience itself was what put them off, the paper said. (ANI)