Hyundai Motor India Limited (HMIL), the largest exporter and second largest car manufacturer in India and Official Partner of ICC, today hosted an exclusive display of the prestigious ICC World Twenty20 trophy at all Hyundai showrooms in Delhi & NCR. With this trophy tour, Hyundai is set to embark various consumer-engagement initiatives for the upcoming ICC Twenty20 World Cup.
In continuation of being the long-term official partner with ICC as announced in 2011, Hyundai has introduced the Trophy Tour as a part of Twenty20 World Cup activities this year. The Trophy Tour will commence from New Delhi and will cover 3 metropolitan cities New Delhi, Mumbai and Chennai.
Speaking on this initiative, C H Han, Executive Director, HMIL, said, “Being the official partner of ICC World Twenty 20, it gives us immense pleasure to organize the ‘Trophy Tour’ to give our cricket fans firsthand experience. We are confident that this tour will be a successful step in building up excitement and creating a buzz for the sport and Hyundai in a nation where cricket is a passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”
The trophy will be carried in a specially branded Hyundai car – ‘Fans of Brilliance’. The fans can visit select Hyundai dealerships for a preview and a photo opportunity with the trophy. On the social media networks like facebook (facebook/HyundaiIndia) and Twitter (@HyundaiIndia) the fans can follow the current trophy location.
