Yeh andar ki baat hai

Sun, May 11 12:05 AM

Thanks to Meera Syal, the naughty grandmom in The Kumars at No 42, the word 'chuddi' has been incorporated in the Oxford English Dictionary. Now you cannot fool a foreigner by saying, 'Kiss my chuddi' as he knows exactly what you mean.

Say that slang in the UK and I bet foreigners will pull off your chuddi. Inner instincts Now since I brought up the "chuddi" factor, I cannot help but draw your attention to the recent underwear ads that swamp the TV.

You couldn't have missed the Amul Macho ad - Yeh to Bada Toing Hai. (Wonder what 'toing' is).

The commercial had been pulled off the air and the model that featured in the ad is now getting film offers. She couldn't have asked for a better launch pad.

The brand now has a chimpanzee tugging on the undie. The VIP underwear commercial comes during IPL matches and is bordering on the naughty side.

The ad shows a pretty girl walking into a guy's room, who is just out of the shower, wearing nothing but VIP undies. The girl bites her lips, gives a naughty look, and slams the door on us.

It gets little uneasy for teenagers when they are watching an IPL match with mummy-papa and nana-nani and the commercial appears. I have invariably seen mummies looking at the ceiling and sons fidgeting with their mobiles the moment that ad flashes on.

Short and sweet We are in the 21st century but still not comfortable with innerwear matters. I recently went to a pool party and besides few firangs, none of the guys were spotted in swimming trunks in the pool.

They all wore knee-length bermudas and jumped in with a splash. Every time they popped out of the water, they had to hold the bermuda tight or else the water would have pulled it off.

Desi girls may be buying trendy swimsuits but are scared to flaunt it. They preferred wearing cycling shorts and denim hot pants to the pool.

It is a problem across genders. Even guys do their undie shopping in a very shy-shy way and resultant, we desis have the most ignominious habit of 'yanking it out',something about which I wrote earlier in detail.

And now that we are braving the summer, the habit is at its peak. The adversities Summer travail of underwear is not just a man problem.

Visible Bra Strap (VBS) is summer's biggest malaise. You go to neighbourhood grocer or to a fancy club, visible bra straps are everywhere.

They may be on show. But, they should not be white-turned-grey from too many washings.

If you feel VBS is fashionable then please make the effort in choosing a bra colour, which complements the outfit. Believe me, VBS is real put-off for guys.

So where were we? Oh yes, "chuddi" has been incorporated in Queen's English so all those who are heading for London this summer can just ask for "chuddi" in Harrods and the salesgirl will promptly lay out the latest styles from Victoria Secret and Calvin Klein. Now that's kinda kewl! What say?.

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