Fourth-Place Medal

Gabby Douglas will adorn Corn Flakes boxes

By | Fourth-Place Medal – Fri 3 Aug, 2012

Where will you see Olympic all-around champion Gabby Douglas next? In your grocery store cereal aisle. Douglas will appear on the cover of Corn Flakes boxes.

According to Sports Business Journal, Douglas signed a sponsorship deal with Kellogg's after winning the gold medal. She had already signed on to do the Kellogg's Tour of Champions, a 40-city tour where she and other Olympians will perform for screaming throngs of tweens and their parents. (Parents, buy ear plugs. You'll thank me later.)

It's Douglas' second major deal. She signed with Procter and Gamble after the Olympic trials. Heading into the Olympics, Douglas was in the shadows behind teammate Jordyn Wieber.

[ Related: Gabby's turning point ]

As the defending world all-around champion, Wieber received more attention from media and sponsors. However, Wieber failed to make the all-around final after placing behind Douglas and Aly Raisman in the qualification round.

But with Douglas' electric personality, contagious smile and gold medal, she's a marketers' dream. Sports marketing experts told Fourth-Place Medal's Jeff Eisenberg that Douglas could earn millions in sponsorship dollars over the next four years.

It starts with her being the girl who smiles at you as you eat your morning bowl of Corn Flakes.


More London Olympics coverage on Yahoo! Sports:
• Video: Impact of team gold on U.S. gymnasts
• Photos: Ages of Olympians revealed
• Video: Bright future for U.S. men's gymnastics team

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