Myth 1: A lower-priced share is preferable to a higher-priced one.
I get this a lot. If a company's share is at Rs. 40, it's so much cheaper than a company whose share price is Rs. 1,000, is it not? This makes no sense. Each company has a different share base; the total number of shares issued is different. Take two very similar companies - Bharti Airtel and Idea, which trade at Rs. 300 and Rs. 65 respectively. Does that mean Idea is a far cheaper company to buy?
Idea has 330 crore shares issued and Bharti, 180 crore shares. Bharti made 9100 crores in net profit last year, to Idea's 954. Their earnings per share are Rs. 24.12 (Bharti) and Rs. 3.06 (Idea). In one measure of comparative value, Bharti's Price-to-earnings ratio of 13 makes it look far less expensive than Idea's 21. Still, the differential in prices makes Rs. 65 look like a
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