London, Sept 24 (ANI): Tech giant Apple, credited for creating the revolutionary products like iPod, iPads and iPhones, is 'a little behind in software design', an expert has claimed.
Yves Behar, the designer behind the Jawbone Jambox and the One Laptop Per Child computer, said he was interested in what can be achieved by designers building both hardware and software together.
"Nobody is really doing that today, Even Apple is designing their product and their software separately," The Telegraph quoted Behar, as saying.
Speaking during the London Design Festival, he said Apple was 'a little behind' when it came to bringing hardware and software designers together, the Dezeen magazine reported.
According to the paper, some of Apple's software has been criticised recently for including redundant ornamentation from real-world objects in its design, an approach known as skeuomorphism.
In a recent article for Fast Company, Austin Carr wrote that skeuomorphism even divides designers within Apple.
Last week Apple released the iPhone 5 as well iOS 6, the updated mobile operating system.
Though the iPhone received overwhelmingly positive reviews, iOS 6 was criticised for Apple's new Maps app, which replaces Google Maps and is filled with omissions and errors. (ANI)