Amul to revamp its chocolate products

By Indo Asian News Service | IANS India Private Limited – Thu 24 May, 2012

Kolkata, May 24 (IANS) Asia's largest dairy, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, is planning to revamp and reposition itself in the chocolate segment, a top company official said Thursday.

"We are planning to revamp the chocolate segment. We are planning to introduce larger chocolate packs of 150 grams size in future," GCMMF General Manager (planning & marketing) Jayan Mehta told media persons here.

In the chocolate segment, Amul currently has six products which includes chocolate, chocozoo, syrup, and wafers.

According to Mehta, the company is planning to target the niche market with these larger chocolate packs which will cost near about Rs.90.

Mehta was in the city to launch a new Amul product - "Amul PRO", a whey-protein malt beverage brand.

"Amul, with annual sales turnover of approximately Rs.12,000 crore, is the market leader in all dairy products categories. With this launch, Amul plans to improve its presence in the Rs.3,000 crore-plus milk food drinks market," he said.

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